Writing
Reflections on design leadership, AI adoption, hiring, and making research count at board level.
How I Built an AI Chief of Staff Using Claude Code
Most professionals use AI as a tool. The real unlock is building AI into your operating system.
Last week, I stopped using the Claude app entirely. Not because it was not useful. But I had hit a ceiling. Every conversation started from zero. No memory of past projects. No awareness of my priorities. So I built something different: an AI Chief of Staff inside Claude Code.
Read articleWhy I Stopped Trusting Job Titles When Hiring Designers
The title said senior. The capability said mid-level. Here is how I learned to spot the difference.
After hiring designers across multiple markets for over a decade, I have learned something uncomfortable: job titles are almost meaningless when assessing design talent. Here is the framework I use instead, built from hundreds of interviews across four countries.
Read articleHow 6 User Interviews Changed a 10-Year Roadmap
When the board says something is impossible, do not argue. Show them the data.
We had a 14-year-old legacy system. Engineering estimated a full migration would take a decade. The board shelved the project. Six user interviews later, they approved a three-year roadmap and unlocked millions in development investment.
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